Darden Studios - Kit (via Liiift)
A project from fall 2023. I was asked by Liiift to create some graphics to help market a new font family from Darden Studios.
The graphics consist of various products where you might find text such as a watch, toothpaste, batteries, a glue tube, soap bottles, & a blimp. These are a mix of downloaded assets and models I created for this project, the graphics were provided by the team at Liiift.
Orlight (via BGG)
Fall 2021-Current, Full-time at Digital Marketing Agency, BubbleGum Group (BGG). The main client is Orlight, a London, UK based architectural lighting manufacturer for the past 25 years.
We been working on a massive overhaul of their visual identity. New website with overhauled layouts, reworked product images for an extensive catalogue of lighting solutions ranging from overhead commercial & external amenity lighting, bespoke designer pieces & modular track lighting systems, etc. Creating their new visuals is where I come in; using 3D models provided from their manufacturing partners, as well as modeling their products based on line drawings, I was able to accurately apply the appropriate textures for different finishes and simulate glow based on the product.
Melts Infusions
2022, a collaboration with Melts Infusions, to rebrand the Visual Identity of their line of Organic Herbal Supplements.
Involvement includes creating the 2D graphics for eCommerce & packaging, as well as creating a set of 3D images with the new graphics to be used as hero images in marketing. My goal with the branding language was to refer to the botanical ingredients and their adaptogenic properties to link that to the feelings experienced by a user when the tinctures are consumed.
